Home For the Holidays 
 

In the cosmetics industry, the holiday mailer can acclimate the brand identity for that year and what the consumer can expect in the year following. When tasked with this assignment, I knew I wanted to develop an idea that was innovative to the average mailer, and had an impactful message, while also creating something anyone would be excited to open.  

 

ABH is known for its iconic, innovative products that have been an OG staple in every makeup bag. This "suitcase" was inspired by the consumers who have always come back "home" to these staple products. From the ABH wheels and plane tickets to the staple ABH products inside the case, this idea hit every point I wanted to portray. 

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This idea which started as a simple assignment to get the ball rolling amalgamated into a fully sellable item that sold out in a matter of days. This project portrays my creativity in every project I encounter and how I can intertwine the branding of ABH to connect with the targeted audience. 

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To learn more about the suitcase click the link here

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